This process refers to the practice of screening a rough cut for an audience that is then interviewed by a team of market researchers.Sometimes, the collected data is used to complete the film.

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Test screening is the process of showing a rough cut of a film to an audience, who are later interviewed by market researchers. The data collected from the interviews can be used to make changes to the film or decide on marketing strategies.

This Process Refers to the Practice of Screening a Rough