When a chain of coffee shops teams with a communications company to provide faster wireless Internet service to its customers, this is an example of
A)continuous process.
B)a strategic alliance.
C)mass customization.
D)an organic structure.
E)the value chain.

Question

Quizplus · Accepted Answer

A strategic alliance refers to a partnership or collaboration between two companies to achieve mutual benefits. In this case, the coffee shop chain and the communications company have formed a strategic alliance to provide faster wireless internet service to customers, which benefits both companies by improving customer satisfaction and potentially increasing business.

When a Chain of Coffee Shops Teams with a Communications