Leo's company produces a high volume of bicycle helmets, yet they come in a high variety of distinctive styles. The company is engaging in

Question

Quizplus · Accepted Answer

Mass customization involves producing a high volume of products, while also offering a high variety of distinctive styles or options that can be customized to individual customer preferences. This is exactly what Leo's company is doing with their bicycle helmets, as they are producing a large number of helmets with a variety of distinct styles. Therefore, D) mass customization is the best choice.

Leo's Company Produces a High Volume of Bicycle Helmets, Yet