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Global Beverage Corporation Is Planning a Worldwide Celebration on a Particular

Question 69

Multiple Choice

Global Beverage Corporation is planning a worldwide celebration on a particular day in July that marks the centennial of the company's founding. However, this has caused a problem in one of its overseas markets, where that day happens to coincide with a solemn national holiday. How should Global Beverage handle the situation?


A) by arranging a visit to the country by its chief executive officer so that she can meet with local leaders and arrange an alternative celebration
B) by issuing a statement from headquarters, directed to the nation's leadership, apologizing for failing to consult with them before planning the celebration
C) by allowing its local management team, in consultation with national leaders and other local personnel, to develop plans for an alternative celebration
D) by directing its local management team to develop plans for an alternative celebration in accordance with overall company guidelines
E) by calling for a coordinated effort by Global Beverage headquarters and the local management team with the aim of developing a cooperative strategy

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