Sinead is considering opening a flower and gift shop in her small town. Before she begins writing her business plan, she conducts some research into the market and finds that there are already four other flower and gift shops operating within a few miles of each other. Given this information, what should Sinead do?

Question

Quizplus · Accepted Answer

Sinead should differentiate her flower and gift shop from others by offering one-hour delivery service for rush orders at no extra charge. This can be an attractive feature for customers who are in a hurry and don't have time to physically visit other shops. This added value can set her shop apart from the competition and help her build a loyal customer base.

Sinead Is Considering Opening a Flower and Gift Shop in Her