Sarah, like Progressive Solutions, Inc., the company that employs her, has an entrepreneurial orientation. Recently, she was delighted to learn that Progressive Solutions' executives had anticipated a future market, recognized their lack of a technology to exploit that market, and had acquired exclusive rights to license a technology that would, in two years, put them in a premier competitive position in that market. Sarah admires her employer's ________ in anticipating future problems and opportunities.

Question

Quizplus · Accepted Answer

Proactiveness refers to a company's ability to anticipate future problems and opportunities and take action to address them. In this case, Sarah's employer, Progressive Solutions, has demonstrated proactiveness by identifying a future market and acquiring the necessary technology to remain competitive in that market. Therefore, option C is the best choice.

Sarah, Like Progressive Solutions, Inc