Strong pressures for local responsiveness emerge when
A)consumer tastes and preferences differ significantly.
B)competitive pressures to reduce costs are high.
C)traditional practices among countries are similar.
D)competitors engage in global strategic coordination.
E)sales practices are uniform from country to country.

Question

Quizplus · Accepted Answer

Local responsiveness is the ability of a company to meet the specific needs and preferences of customers in different countries or regions. When consumer tastes and preferences differ significantly, there is a strong pressure for local responsiveness. Companies need to adapt their products, marketing strategies, and operations to meet the unique needs of customers in each country or region. This can include offering different flavors, packaging, or sizes of products, as well as using different advertising or promotional techniques.

Strong Pressures for Local Responsiveness Emerge When