Yolanda is a consultant for four companies with international operations. Each of them has selected a different global strategy. Acme Gaskets uses its established skills in producing gaskets that it will sell in foreign markets. Krunchers Chips produces locally targeted snacks for which it has built specialized plants in each local region. It customizes its snacks according to the tastes and preferences of the local consumers. Harman Motors offers a standardized economy automobile and has a single worldwide corporate headquarters from which it centrally manages the entire company's operations. Finally, Gold Medal Industries is located in Tajikistan where wages are quite low. The company produces machine housings that are fairly easy to manufacture and require little employee skill. These pieces are then sent to its locations abroad to be finished by a more skilled workforce, taking into account the customs and benefits desired by each of those particular populations. Which of the following global strategies is Acme Gaskets using?
A)global
B)international
C)transnational
D)multinational
E)domestic

Question

Quizplus · Accepted Answer

Acme Gaskets is using an international strategy by leveraging its established skills and selling its products in foreign markets without significant localization, which is characteristic of an international strategy.

Yolanda Is a Consultant for Four Companies with International Operations