Ben Wolfowski, CEO of Sanderson Products, told his executive management team, "We will undergo a paradigm shift in our environmental thinking. We will 'go green', incorporating environmental values into our competitive strategy and in the operation of our facilities." A good business reason to take these steps is to

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By incorporating environmental values into Sanderson Products' competitive strategy and operations, they can create a competitive advantage. Consumers are becoming more environmentally conscious and are willing to patronize businesses that prioritize sustainability. Additionally, implementing green practices can also save the company money in the long run through energy and resource conservation. Therefore, going green can benefit Sanderson Products both financially and in terms of customer appeal.

Ben Wolfowski, CEO of Sanderson Products, Told His Executive Management