Tomas Alvarez, Chief Operating Officer of QualiClean Products, Inc., told his vice president of marketing, "Certainly, I want you to emphasize green attributes in our marketing, but you need to avoid ________. That would be called 'greenwashing'."

Question

Quizplus · Accepted Answer

Greenwashing refers to the act of misleading consumers about the environmental benefits of a product or service. Thus, it is important to avoid making misleading claims while emphasizing green attributes in marketing. The other options such as performing life-cycle analysis, violating environmental standards, and violating safety standards are not directly related to greenwashing. Making public service announcements may or may not be relevant to the context.