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Manuela, a Cosmetics Manufacturer, Is Expanding Her Business into More

Question 56

Multiple Choice

Manuela, a cosmetics manufacturer, is expanding her business into more eco-friendly products. Manuela's company's new eco-friendly lipstick formula tends to stick and break when being removed from traditional lipstick molds, so she plans to hire an engineer to create new molds that make it easier to remove the lipstick once it is set. Assuming she is moving to a level of planning involving greater detail, what should Manuela's next step be?


A) to direct floor managers to create specific procedures for the workers in charge of lipstick so they can properly remove the set lipstick and clean the molds
B) to work with executives to identify the specific procedures and processes required to create the new lipstick molds and market them appropriately to the public
C) to direct mid-level managers to focus on production runs and delivery schedules for the new lipstick molds and to find a way to repurpose the old molds
D) to direct mid-level managers to develop a strategic plan for the long-term manufacturing and distribution of the new lipstick molds
E) to direct floor managers to match the company's resources to opportunities that would allow them to branch out into other areas of the eco-friendly market

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