Slim Sips manufactures a variety of sugar-free beverages and is widely known in the country of Venture. Slim Sips plans to acquire a small firm named Slim Cow that makes low-fat cheese. Because of concerns about obesity in Venture, the market for low-fat cheese is increasing at a growing rate. However, Slim Cow's poor popularity in the market has caused it to go into loss. Slim Cow is most likely a ________ according to the BCG Matrix.

Question

Quizplus · Accepted Answer

According to the BCG Matrix, a question mark represents a business unit that has a low market share in a growing market. Slim Cow fits this description as it makes a product that is in increasing demand due to concerns about obesity in the market, but its poor popularity has caused it to go into loss. Therefore, Slim Cow is most likely a question mark for Slim Sips.

Slim Sips Manufactures a Variety of Sugar-Free Beverages and Is