Love Your Home is a housewares manufacturing company. The company's basic purpose is "to be the place where everyone wants to shop." The management states that the company's long-term strategic intent is "to build an empire in the housewares industry, setting the trend for people to have fashionable and affordable household goods, easily available, wherever they may be." Love Your Home's basic purpose-to be the place where everyone wants to shop-is an example of a(n)

Question

Quizplus · Accepted Answer

Love Your Home's basic purpose statement is an example of a mission statement, which typically outlines a company's reason for existence and what it aims to achieve. The company's long-term strategic intent, on the other hand, is an example of a strategic vision, which provides a broader and more aspirational view of the company's future. Tactical goals are more specific, short-term objectives that move the company closer to achieving its strategic vision, while business definition refers to how a company defines its industry and market niche. Operational goals are the day-to-day tasks and activities that support the achievement of strategic and tactical goals.

Love Your Home Is a Housewares Manufacturing Company