Kent Stevens, regional manager for Quality Transportation, Inc., seeks to purchase a new fleet of delivery trucks for his delivery business. He wants to purchase trucks that are reliable and fuel-efficient, yet reasonably low in price. He selects a truck style that is not the most reliable and fuel-efficient, nor the lost price. However, the truck offers a good combination of attributes that he seeks. Kent's decision best illustrates
A)maximizing.
B)satisficing.
C)optimizing.
D)the coalition model.
E)the incremental model.

Question

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The Answer of Kent Stevens, regional manager for Quality Transportation, Inc., seeks to purchase a new fleet of delivery trucks for his delivery business. He wants to purchase trucks that are reliable and fuel-efficient, yet reasonably low in price. He selects a truck style that is not the most reliable and fuel-efficient, nor the lost price. However, the truck offers a good combination of attributes that he seeks. Kent's decision best illustrates
A)maximizing.
B)satisficing.
C)optimizing.
D)the coalition model.
E)the incremental model.

Kent Stevens, Regional Manager for Quality Transportation, Inc