Wendy Jones, CFO of Trent Industries, told the executive management team in their annual budget planning kick-off meeting, "In years past, we have used previous years' budgets as a starting point in developing our next year's budget. This is an example of the _________ model of decision-making. As a result, we have not rooted out unnecessary costs, and we have allowed unnecessary costs to be 'baked in' to our budgets. Our long-term profitability is therefore eroding. To force us to make tough decisions on cost-cutting for next year's budget, we will build up our budgets 'from the bottom,' using a zero-based budgeting approach. I expect you to closely examine each individual cost item and be prepared to defend it."
A) bounded rationality
B) incremental
C) cognitive rationality
D) coalition
E) crisis management
Correct Answer:
Verified
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