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Wendy Jones, CFO of Trent Industries, Told the Executive Management

Question 82

Multiple Choice

Wendy Jones, CFO of Trent Industries, told the executive management team in their annual budget planning kick-off meeting, "In years past, we have used previous years' budgets as a starting point in developing our next year's budget. This is an example of the _________ model of decision-making. As a result, we have not rooted out unnecessary costs, and we have allowed unnecessary costs to be 'baked in' to our budgets. Our long-term profitability is therefore eroding. To force us to make tough decisions on cost-cutting for next year's budget, we will build up our budgets 'from the bottom,' using a zero-based budgeting approach. I expect you to closely examine each individual cost item and be prepared to defend it."


A) bounded rationality
B) incremental
C) cognitive rationality
D) coalition
E) crisis management

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