During a crisis that involved a toxic spill, the executives of Grenier Chemical were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process. What is the likely long-lasting effect of this communication strategy?
A)a loss of respect for the company
B)a gain of credibility for the company
C)an increase of anger against the company
D)an increase of anger against the company.
E)an increase in the company's legal liability

Question

Quizplus · Accepted Answer

By being straightforward and transparent, Grenier Chemical gains credibility and trust from the public. This can have a positive long-lasting effect on the company's reputation and image.

During a Crisis That Involved a Toxic Spill, the Executives