Venus was a low-cost airline that operated in the 1990s. Industry analysts state that although Venus was able to provide all the services the customers wanted, it was thrown out of business because of aggressive pricing from larger airline firms. Which of the following aspects of the competitive environment does this scenario illustrate?
A)customers
B)rivals
C)regulators
D)the economy
E)social trends

Question

Quizplus · Accepted Answer

The scenario illustrates the impact of aggressive pricing from larger airline firms, which represents Venus' rivals in the competitive environment.

Venus Was a Low-Cost Airline That Operated in the 1990s