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Charlotte Owns and Operates a Convenience Store in a Large

Question 45

Multiple Choice

Charlotte owns and operates a convenience store in a large city. Competitors are many, and competition is fierce. Due to her small business's size, she cannot realistically influence her business environment. However, Charlotte can and does take steps to adapt to the environment, including


A) slashing her food prices to force her competitors to do likewise city-wide (competitive aggression) .
B) sponsoring local events to establish and maintain a positive brand image (public relations) .
C) recruiting the mayor to participate on her business advisory board (cooptation) .
D) hiring a lobbyist to promote state legislation that is favorable to operation of convenience stores (political action) .
E) hiring part-time help and maintaining extra inventory for peak periods (buffering) .

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