Although Trans-American Consolidated Truck & Transport is a large, bureaucratic organization, it is about to undertake a massive change in the way it does business. These changes will include redesigning processes, reward systems, and managerial selection and training. The ultimate goal of these changes is to improve the company's efficiency, allowing it to achieve many goals at the same time. For the purpose, the company develops a project team, which is asked to identify the factors that prevent people from changing, as well as those that drive them toward change.In their belief that they can achieve many goals at the same time, the members of the project team at Trans-American Consolidated Truck & Transport are expressing an idea known as

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The members of the project team are expressing the idea of "the genius of the and," which is the belief that it is possible to achieve multiple goals at the same time. This is the opposite of "the tyranny of the or," which suggests that you must choose between different goals and cannot achieve them all simultaneously.

Although Trans-American Consolidated Truck & Transport Is a Large, Bureaucratic