The Leaders of Plastishield Inc

The leaders of Plastishield Inc., a company that creates lightweight, durable plastic films to protect surfaces, want to build a reputation that makes them superior to other manufacturers of similar plastic film products. What action will help Plastishield effectively build their reputation to a higher level than everyone else?

A) leaving their successful, lightweight plastic films unchanged
B) establishing low switching costs for repeat customers
C) creating generic versions of plastics products their competitors already sell
D) obtaining patents for their new plastics products and procedures
E) saving money by dedicating less of the budget to research and development