Technological innovation can support a ________ strategy, in which an advantage comes from having a unique good or service for which customers are willing to pay a premium price.
A)concentration
B)vertical integration
C)low-cost
D)diversification
E)differentiation

Question

Quizplus · Accepted Answer

Technological innovation can help a company differentiate its goods or services, creating a unique value proposition and generating a premium price. This is known as a differentiation strategy, and it can lead to a competitive advantage in the marketplace.

Technological Innovation Can Support a ________ Strategy, in Which an Advantage