Lowland Corp. devised a Wi-Fi based home security system that was not very popular initially. However, a few years later, the technology was in high demand in the market. This is an example of
A)disruptive innovation.
B)contracted development.
C)upward innovation.
D)a product champion.
E)technology followership.

Question

Quizplus · Accepted Answer

The scenario describes a situation where a new technology (Wi-Fi based home security system) was not popular initially but later gained high demand in the market. This is a characteristic example of disruptive innovation - a new product or service that initially may not meet the needs of the mainstream market, but eventually disrupts the existing market by offering new benefits and features that the mainstream market eventually comes to value.