"Kevin, we have the organization, the manpower, and the marketing to deliver the technology to our customers; however, we don't own the patent upon which the technology will be based," argued Houston. "O'Malley Group, the patent owner, is too small to commercialize any technologies. Significant effort will be required to convert the patent into a viable technology. Buying the patent or O'Malley Group would be too expensive. I recommend that, instead, we form a ________ to jointly develop the technology."
A)coalition
B)co-optation
C)franchise
D)purchase agreement
E)research partnership

Question

Quizplus · Accepted Answer

Forming a research partnership with O'Malley Group would allow for joint development of the technology without the expensive option of buying the patent or the company. This would also allow for sharing of resources and expertise to convert the patent into a viable technology.

"Kevin, We Have the Organization, the Manpower, and the Marketing