Jefferson, the chief executive officer of Midwestern Thermal Systems, decides to explore the idea of opening an office in China and speaks to his chief financial officer, Maria, about it. She pays careful attention to everything he says and restates everything to Jefferson to make sure that she accurately understands his plans. Some employees learn of the plans from their managers, and some of these employees begin spreading the information to other colleagues.In order to be able to do business successfully in China, Jefferson should

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In order to successfully do business in China, it is important for Jefferson to have a basic understanding of the country's culture, customs, and language. This will help him to build relationships and communicate effectively with potential business partners and clients in China. Learning the language is also beneficial, but it may not be necessary to take a crash course in conversational Mandarin Chinese. Similarly, while enrolling in a college course on Chinese history could provide useful insights, it may not be necessary for conducting business in China. Encouraging contacts in China to learn idiomatic American English or conducting a search for Chinese American employees may not necessarily be the best solutions for building successful business relationships in China.

Jefferson, the Chief Executive Officer of Midwestern Thermal Systems, Decides