Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.Aspen Integrated Marketing can now be described as a(n)________ organization.
A)boundaryless
B)centralized
C)multicultural
D)informal
E)virtual
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
116)Define communication. Explain the basic communication process.

Question

Quizplus · Accepted Answer

Communication is the process of sharing or exchanging information, thoughts, feelings or ideas between two or more individuals through a medium. The basic communication process involves a sender who encodes a message and transmits it through a channel to a receiver who decodes the message and provides feedback. The process may also involve noise, which can disrupt or distort the message. Effective communication involves ensuring that the message is clearly understood by the receiver and that feedback is provided to the sender.

Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure