Which company was one of the first firms to adopt the concept of environmental profit-and-loss accounting?

Question

Quizplus · Accepted Answer

PUMA was one of the first firms to adopt the concept of environmental profit-and-loss accounting in 2011. They recognized the impact their operations had on the environment and began to quantify and monetize this impact in a transparent way. This allowed them to make more informed decisions and prioritize sustainability in their business practices.

Which Company Was One of the First Firms to Adopt