Southwest's competitive advantage in the airline industry is a combination of its technology and its ______.
A)suppliers
B)rivals
C)culture
D)customers

Question

Quizplus · Accepted Answer

Southwest's culture of cost-efficient operations, employee empowerment, and focus on customer service has been a major factor in its success and competitive advantage in the airline industry. While technology also plays a role, it alone is not enough to sustain a competitive advantage without a strong company culture to support it. Suppliers and customers also contribute to the success of Southwest, but they are not the primary drivers of its competitive advantage. Rivals are competitors and cannot contribute to Southwest's competitive advantage.

Southwest's Competitive Advantage in the Airline Industry Is a Combination