Mercedes-Benz operates on a ______ business strategy.
A)cost-leadership
B)premium customer
C)resource utilization
D)differentiation

Question

Quizplus · Accepted Answer

Mercedes-Benz operates on a differentiation business strategy, which emphasizes creating unique, high-quality products that distinguish the brand from competitors. Mercedes-Benz prides itself on its reputation for luxury, quality, and innovation, and it strives to maintain this reputation by investing in research and development, design, and technology. As a result, Mercedes-Benz is able to charge premium prices for its products and maintain a loyal customer base who are willing to pay for the brand's unique features and benefits.

Mercedes-Benz Operates on a ______ Business Strategy