Cadbury's business model includes ______.
A) expanding the company's presence in the confectionary market in India into the bottom of the pyramid by providing low-cost products
B) focusing primarily on wealthy, Western markets in which people can pay premium prices for Cadbury products
C) marketing the company's candy and confectionary products to all age groups
D) transitioning from confectionary products to basic hygiene products, such as soap and toothpaste, that are necessary in bottom of the pyramid countries
Correct Answer:
Verified
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