What did Milton Friedman argue in his seminal 1970 article published in The New York Times Magazine?

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Milton Friedman argued in his seminal 1970 article published in The New York Times Magazine that profit, as a result of the actions of the firm, is an end in itself. He stated that the role of a business is to maximize profits for its shareholders within the bounds of the law and ethical custom. This idea became known as the "Friedman Doctrine."

What Did Milton Friedman Argue in His Seminal 1970 Article