Because of globalization, firms must meet varying cultural standards of what is acceptable.

Question

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Globalization has led to increased interaction and integration among people, companies, and governments of different countries. This has resulted in firms operating in diverse cultural environments where they must navigate varying standards of what is acceptable in terms of language, behavior, customs, and business practices. Firms that fail to understand and meet cultural expectations may face reputational damage, loss of customers, and other negative consequences.

Because of Globalization, Firms Must Meet Varying Cultural Standards of What