In surveys and experimental work where people are asked to compare gains and losses relative to a reference point

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This is known as loss aversion or the "losses loom larger" phenomenon. Research shows that people tend to feel the pain of losses more acutely than the pleasure of gains, and weights losses more heavily than gains when they are compared to a reference point. This is consistent with the prospect theory of decision making, which posits that people's choices are influenced by both the probability and magnitude of outcomes, as well as their subjective evaluation or framing of those outcomes.

In Surveys and Experimental Work Where People Are Asked to Compare