How does interference arise according to associative blocking?
A)The cue fails to retrieve the target due to persistently evoking a stronger competitor
B)The cue fails to retrieve all possible responses
C)The target item overpowers the competitors
D)Semantic categories cause interference during retrieval
E)The researcher uses a masking technique

Question

Quizplus · Accepted Answer

Associative blocking theory proposes that interference occurs when a stronger competitor blocks retrieval of a weaker target item. This happens when the cue (a stimulus that is meant to trigger retrieval) is associated with both the target item and the stronger competitor, but the competition is biased towards the competitor due to its stronger associative strength. As a result, the cue fails to retrieve the target item.

How Does Interference Arise According to Associative Blocking