Which is not one of the six characteristics of a sticky message, represented by the acronym SUCCES?
A) surprising
B) simple
C) unexpected
D) concrete
E) credible
Correct Answer:
Verified
Q22: Who first articulated the three fundamental elements
Q23: Which is not one of the six
Q24: _ comes from facts, figures, and evidence.
A)Mentos
B)Ethos
C)Ceros
D)Logos
E)Pathos
Q24: The persuasive appeal of logos includes evidence
Q25: Research shows a strong positive link between
Q27: You can enhance _ by uncovering things
Q28: Which below refers to logical arguments that
Q30: Jason is making a marketing presentation to
Q31: _ is what makes listeners feel like
Q60: _ arguments move from talking about specific
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