Which of the following is true of employer branding?
A) It is the image of the organization as an employer held by persons external to the organization only.
B) It is the image of the organization as an employer held by applicants for a position with the organization only.
C) It is important only for persons who are eventually hired by the organization.
D) It is the image of the organization as an employer held by current employees only.
E) It is the image of the organization as an employer held by persons external to the organization as well as current employees.

Question

Quizplus · Accepted Answer

Employer branding is the image of the organization as an employer and is relevant to both external stakeholders and current employees. It is important for external stakeholders (such as potential candidates, customers, and investors) to have a positive perception of the organization as an employer, as this can impact their decisions to engage with the organization. Additionally, a strong employer brand can help attract and retain talented employees, which can be a competitive advantage for the organization.

Which of the Following Is True of Employer Branding