To achieve optimum results from an advertisement, the four-point guide known as AIDA should be used.This stands for

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AIDA stands for Attention, Interest, Desire, and Action, which is a four-point guide to achieving the best results from an advertisement. The first step is to grab the audience's attention, then pique their interest, create a desire for the product or service, and, finally, encourage them to take action, such as making a purchase or visiting a store.

To Achieve Optimum Results from an Advertisement, the Four-Point Guide