Rimezine Inc., a pharmaceutical company, incurred losses in the current quarter due to low customer demand. It recognized and publicly admitted that the current strategies of the company are not producing acceptable results. The company is in the ________ phase of organizational change.

Question

Quizplus · Accepted Answer

The company's recognition of the need for change and admission that current strategies are not working indicates the unfreezing phase of organizational change, where an organization realizes the need for change and begins the process of preparing for it. The other choices (B, C, D) are not relevant to the given scenario.