Ryan, a researcher, wants to indicate whether companies in one group appeal to the primary markets of another group. Which of the following is likely to help Ryan in his research?
A)Mobility barriers
B)Quality analyses
C)Strategic group maps
D)Product measurements

Question

Quizplus · Accepted Answer

Strategic group maps help identify similarities and differences between companies within an industry based on factors such as target market, pricing, and product offerings. This can help Ryan determine whether companies in one strategic group are appealing to the primary markets of another group. Mobility barriers, quality analyses, and product measurements do not necessarily provide this type of comparative analysis between companies.

Ryan, a Researcher, Wants to Indicate Whether Companies in One