Zara, a research analyst, is studying the business decisions of some restaurant owners. During the data analysis stage, she employs a strategic canvas. Which of the following is likely to be her primary reason to employ this tool?
A)To understand the pricing strategy used for different dishes within each restaurant
B)To study the differences in the ways the restaurants compete with each other
C)To identify the combined target audience of strategic groups as a whole
D)To observe the similarities in the employees' views of their respective organizations

Question

Quizplus · Accepted Answer

The strategic canvas is a tool used to understand how different businesses within an industry compete with each other. Therefore, Zara is likely to employ this tool to study the differences in the ways restaurants compete with each other. Options A, C, and D are not related to the primary purpose of the strategic canvas tool.

Zara, a Research Analyst, Is Studying the Business Decisions of Some