Copper Enterprises manufactures industrial machinery. It decides to identify the characteristics of a new firm that offers the same products as Copper. In order to assess how it might respond in the face of rival actions, Copper must develop a(n)__________.

Question

Quizplus · Accepted Answer

In order to assess how Copper may respond to rival actions, it needs to develop a competitor response profile, which would identify the characteristics of a new firm offering similar products. This profile would provide Copper with insight into how its competitors might act and how Copper can respond to those actions.

Copper Enterprises Manufactures Industrial Machinery