Plateus Inc., a food manufacturing company, has brand equity worth a billion dollars that has been accomplished through consistent delivery of quality products and long-term advertising. These strategies make entering the industry a formidable task for any other firm. Which of the following is exemplified in this case?

Question

Quizplus · Accepted Answer

The case exemplifies an entry barrier as the established brand equity and consistent product quality of Plateus Inc. make it difficult for other firms to successfully enter the industry.