J.J. Inc., a software company, was the first to create a customized messenger application. The subscribers can choose the features they wish to install. The value offered by J.J. is different from its competitors in the market. Which of the following is being exemplified in this case?
A)A blue ocean strategy
B)A low-end disruptive innovation
C)A standardization strategy
D)A high-end disruptive innovation

Question

Quizplus · Accepted Answer

J.J. Inc. has created a customized messenger application which offers value different from its competitors. This is an example of a blue ocean strategy, where the company creates a new, uncontested market space by offering a unique value proposition to its customers.

JJ Inc, a Software Company, Was the First to Create a a Customized