Which of the following is a characteristic of products created through top-down disruptive innovation?
A)They move upmarket as they improve their technology and processes.
B)They are of poorer quality than the existing products in the market.
C)They are priced significantly lower than other similar products in the market.
D)They are initially purchased by the most discriminating and least price-sensitive buyers.

Question

Quizplus · Accepted Answer

Products created through top-down disruptive innovation are initially purchased by the most discriminating and least price-sensitive buyers. As the technology and processes improve over time, the products may move upmarket and become more expensive, but they start off being priced higher than existing products in the market because they offer superior performance and features. The quality of disruptive products is typically higher than existing products, and they are designed to offer a better user experience, which is why they are initially targeted at early adopters and innovators.

Which of the Following Is a Characteristic of Products Created