Which of the following statements best describes global integration?
A) It is a strategy that involves tailoring products or services to local markets.
B) It involves making products and/or processes consistent across different units within a firm.
C) It refers to the standardization of processes within a single business in different locations around the world.
D) It refers to a firm's adjustments to products, services, and processes in order to account for local culture and needs.
Correct Answer:
Verified
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