Saturn Inc. is an e-commerce company that sells home appliances. The firm recently started selling its line of packaged food items online. In this scenario, Saturn Inc. chose _________.

Question

Quizplus · Accepted Answer

Saturn Inc. is expanding its product line into a related field (from home appliances to packaged foods) which falls under related diversification. Additionally, as the new product line is linked to the existing line, it can be classified as related-linked diversification.