Even though companies offer varied products and provide unique value to their customers, they have similar barriers to face when entering into a host country due to policies set up by the country's government. The similarities shared by the companies in the way they set up business in the country are an example of a(n)_________.

Question

Quizplus · Accepted Answer

The term "dominant logic" refers to the shared ways of thinking and decision-making across different organizations when entering a new market. This includes how they navigate similar barriers and policies set by the host country's government.

Even Though Companies Offer Varied Products and Provide Unique Value