Gear-up Inc., an apparel brand, differentiates its products by manufacturing jeans that last longer than those of other brands. The fabric is durable and does not wear out even after years of regular use. This attracts customers despite Gear-up's high prices. Which of the following elements of product differentiation is Gear-up primarily providing?
A) Aesthetics
B) Quality
C) Convenience
D) Quantity
Correct Answer:
Verified
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