Kiara states that, as a customer, the pen she had recently purchased was a very convenient product. In terms of product differentiation, which of the following is Kiara most likely to denote?
A)The pen lasted longer than pens by other brands.
B)The pen came in different colors and shapes.
C)The pen was made with high-quality plastic.
D)The pen was easier to purchase than other products.

Question

Quizplus · Accepted Answer

Convenience in product differentiation often refers to the ease of purchase or use, rather than the physical attributes or quality of the product itself.

Kiara States That, as a Customer, the Pen She Had