A survey is conducted among the customers of a supermarket chain. This survey reveals that the majority of customers prefer to buy Lia, a brand of soap. The reason for the customers' preference is because the company constantly delivers what it promises. In this scenario, the factor that has made the brand of soap named Lia popular among these customers can be best categorized as __________.
A)value
B)rarity
C)inimitability
D)prestige

Question

Quizplus · Accepted Answer

The factor that has made the brand of soap named Lia popular among these customers is its ability to consistently deliver what it promises, which is a value to the customers. Therefore, the best categorization for this factor would be "value".

A Survey Is Conducted Among the Customers of a Supermarket