ZipTag Inc. is an online company that allows venders of varied products to display their products to prospective buyers. This company has been providing service to both customers and sellers and has established itself in the market as a credible company to conduct business with. This has caused more dealers to display their products in ZipTag as they trust that the company will provide the necessary advertising to pull in prospective customers. This is an example of a __________.

Question

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This scenario describes a virtuous circle, which is a self-reinforcing process where a positive outcome leads to more positive outcomes. In this case, ZipTag's credibility has led to more dealers displaying their products on the website, which in turn attracts more customers and further increases the company's credibility.